Qasimi operates where Middle Eastern heritage meets London's architectural precision, a house where restraint is the design language. Working across development, production, and creative support meant touching every stage of how that language becomes a garment.
Working at the intersection of creative direction and production, I translated design intent into manufacturable garments while managing the workflows and systems that brought each collection to lif
From mood boards and pattern drafting to technical flats, tech packs, and ERP administration, I contributed directly to the visual and structural language of SS25 season.
overseeing the full product lifecycle across two international offices, through to backstage coordination and garment preparation for the AW25 runways.
The work was collective. The team held the season together.Coordinating across a layered team meant learning how to create the conditions where everyone could contribute at their highest level consistently, across the full season.
